Published On: Wed, Dec 19th, 2012

Air Canada will launch a Rouge low-cost airline for the Caribbean and Europe

TORONTO – The airline Air Canada announced today the launch of a low-cost airline called Rouge specialized in tourist destinations in Europe and the Caribbean starting from July 1, 2013.

The first Rouge routes that will connect Canada are Cuba, the Dominican Republic, Costa Rica, Jamaica, Venice, Edinburgh and Athens. Ben Smith, vice president and commercial director of Air Canada, said today during a press conference that Rouge flies to Punta Cana, Puerto Plata and Samana (in the Dominican Republic), San Jose and Liberia (Costa Rica) and Varadero, Cayo Coco, Holguin and Santa Clara (Cuba). Smith said that "with the introduction today of Air Canada Rouge, the company entered into the growing market for leisure travel on a truly competitive basis." In addition to Caribbean destinations, fly Rouge will fly in its first year of existence to European cities that are currently not covered by Air Canada: Venice (Italy) and Edinburgh (United Kingdom).

Rouge also assume seasonal service to Athens (Greece) between Toronto and Montreal so far covered by Air Canada. The initial fleet of Rogue will consist of two Boeing 767-300ER aircraft for transatlantic flights and two Airbus A319 for Caribbean destinations.

The airline said it will add new destinations to the list as Air Canada receives the new Boeing 787 Dreamliner in 2014, freeing equipment, currently in service, to the low-cost airline. The goal is that Air Canada Rouge will have a fleet of 50 aircraft, 20 767-300ERs and 30 A319.

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