Rincón said he “will work relentlessly to generate long-term value for our clients, commercial partners and investors, prioritizing operational efficiency and superior service as the only way to maintain the preference and loyalty of thousands of travelers that choose Avianca on a daily basis to travel to America and the world.”

According to Microsoft, Rincón had been “responsible for the long-term business strategy for the 46 countries and territories in Latin America and the Caribbean in which Microsoft has presence.” He oversaw all of Microsoft’s sales, marketing and services operations in Latin America.