Published On: Tue, Jan 15th, 2013

PJIA to be rebranded, launches new Website

PHILLIPSBURG – Princess Juliana International Airport in St. Maarten is about to unveil a comprehensive re branding as one of the major aviation facilities in the Caribbean and,

as part of the rebranding process, a new airport Website has been created.

The new Website architecture was guided by the same principals of the airport itself,

and along with the rebranding project, was executed by Tambourine, a global destination and hospitality branding and marketing firm.

"The idea was to create a clean, simple and frictionless user experience," said Rafael Cardozo, president of Tambourine. The Website focuses on delivering vital up-to-the-minute arrival and departure information with a real-time data feed.

The site has been designed to serve passengers and guests both arriving and departing

St. Maarten, as well as those in the planning stage of their trip to the destination. The Website communicates all the facilities and core services, and also features the vast array

of retail food and shopping outlets.

The new Website fully integrates social media with the airport's Facebook page and Twitter feeds that are featured in the "On the Radar" section of the home page. The Website's "Spectacular Landing" section highlights user-generated YouTube videos of the airport's world-famous beachside landings.

A soft launch of the site took place during the airport Capital Improvement Project's signing ceremony on January10, 2013, and the final launch will take place at the official rebranding event in February. The new brand launch is scheduled for February 2013 and the new site will be live at the URL www.SXMAirport.com.

"We are proud to have brought together the best practices of the leading airport Websites worldwide, and to have executed a timeless user-friendly experience for Princess Juliana International Airport," said Cardozo.

For more information, please contact Suzy Kartokromo, Senior Business Development Officer – Marketing & Communications, PJIAE, at P.O. box 2027, St. Maarten; telephone 1-721-546-7544; e-mail: skartokromo@pjiae.com .

The Daily Herald

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