Published On: Tue, Dec 18th, 2012

CHATA 2012 Review – Curaçao Hospitality & Tourism Assocation

WILLEMSTAD – As we reach the end of 2012, CHATA as the largest tourism association on the island of Curaçao looks back on a year of many changes and developments both good and bad for the entire industry!

It is important to mention that CHATA has worked on various areas concerning the tourism sector in 2012. CHATA since the beginning of the year created a new vision towards the area of “Airline Partnership” for example, where communication and a stronger alliance with the private sector play an important role. CHATA has always represented its members by obtaining certain information and informing the Government and or other important stakeholders.

CHATA has also actively been advancing towards the online world, especially in the area of Social Media and digital marketing, where CHATA recently launched its first digital “Annual Report” which can be viewed online. Not to forget the launch of CHATA’s new and improved website, revamp of its Industry E-Newsletter and much more! The transition in communicating with our members through diverse digital platforms are of great importance for CHATA, as the sector and our members ask for innovations and changes in regards to communication, which is the most important element of CHATA.

CHATA organized various “Sales Missions” focusing on the most important markets for Curaçao in 2012, all of this to offer our members the platform & opportunity on which they can communicate and discuss with all the partners abroad.

CHATA’s mission for the past 45 years has not changed. According to CHATA President & CEO Lizanne Dindial “Curaçao is our island, and we all want the whole world to get to know our country and the only way to achieve this is by continue building upon stronger partnerships and alliances as a sector. This is CHATA’s mission and I hope everyone will continue to support this mission along with CHATA as to together develop not only “Tourism but our island Curaçao.”

Finally, CHATA would like to present its “CHATA 2012 Review Report, where our partners can scroll through a timeline of the greatest 2012 achievements of CHATA. CHATA would like to thank the media, Curaçao Tourist Board, the Curaçao Government and all of its members for this year and wish you all the best for the holidays and 2013, where CHATA will continue to represent the most dynamic and important sector of our “Dushi Korsou”!

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