Published On: Fri, Apr 11th, 2014

Less stay over visitors, more visitor nights in the first two months of 2014

WillemstadWILLEMSTAD - Despite the fact that the first two months of 2014 registered 1% less stay over arrivals, Curaçao Tourist Board (CTB) recorded 4% more visitor nights. The number of visitor nights is an important measurement rod to calculate the economic impact of the tourism sector in Curaçao. Utilizing the ‘Turistika Model’, CTB and MEO calculated that the first two months of 2014 the tourism sector was directly responsible for generating 68.5 million US dollars into the local economy. Last year the same period generated a total of 67.4 million US dollars. European stay over visitors, who visited Curaçao in greater numbers during the first two months of 2014, spent a total 34.4 million US dollars, about 50.2% of the total. They were followed by the South Americans who spent 15 million US dollars and the North
Americans who spent 13.5 million US dollars. The Caribbean visitors spent a total of 3.2 million US dollars in 2014.

The overall nights spent on the island increased by 4%. All together visitors stayed 687.598 nights in Curaçao compared to 659.036 nights in the first two months of 2013. The European region recorded significant growth in total visitor nights with an 8% increase and 394.744 registered nights. In absolute figures this region claims the greatest share of visitor arrivals causing a positive impact on the overall number of nights. Moreover, Europeans spent on average more nights compared to the other regions. South America, North America and the Caribbean recorded less visitor nights. Respectively 2%, 3% and 11%. In absolute numbers 133.862, 98.475 and 32.602 visitor nights.

All together, 72.491 stay over visitors were welcomed during the first two months of 2014. In 2013 Curaçao welcomed 73.060 stay over visitors, recording a slight decrease of 1%. The European region welcomed 33.923 visitors in the first two months of 2014 compared to 31.562 in 2013, recording 7% growth. The South American region decreased by 11%. There were 17.667 South Americans in 2014 compared to the 19.923 visitors registered in 2013. The North American region decreased by 7% during 2014. A total of 12.650 visitors from this region are registered. The Caribbean region decreased by 9%, during the first two months of the year 2014 we welcomed 4.754 visitors from our neighbor Islands.

The share of the top 5 markets to Curaçao during the first two months of 2014 is The Netherlands (35.3%), Venezuela (16.1%), United States of America (11.7%), Canada (5.8%) and Germany (4.0%). In absolute figures the top 5 markets registered 25.599, 11.686, 8.460, 4.190 and 2.901 stay over visitors in the first two months of 2014.

CTB is well aware of the current airlift challenge. Analyzing the February figures and looking at the preliminary March 2014 figures, it is clear that the loss of seat capacity on different routes compared to last year is affecting the overall stay over figures. CTB is currently engaged in several large scale promotions in different markets. To name a few: USA: weather channel’s live broadcast; Brazil: the on-island filming of the soap “Vitória” and Germany: the on-island filming of TV show “Next Please” The last two will be aired this summer in the abovementioned markets. From both Brazil and Germany there is sufficient seat capacity to welcome future visitors.

Preliminary figures February 2014

The preliminary visitor statistics gathered by the CTB show that 35.073 stay over visitors arrived to the Island of Curaçao in February 2014. This figure is a 5% decrease compared to the arrival figures recorded for the same month last year. In 2013 CTB recorded 36.977 stay over visitors in the same month.

The European market recorded a 2% increase in February 2014. The market provided a total of 16.207 stay over arrivals compared to the 15.964 recorded in February 2013. The main producing country, The Netherlands decreased by 2% with 12.068 in February 2014 compared to 12.377 in 2013. Germany grew recording an 18% increase in February 2014. A total of 1.566 German visitors were welcomed. Last year this same month recorded 1.325 German visitors.

The South American market decreased by 17% in February 2014, with a total of 8.180 stay over arrivals compared to 9.869 in 2013. The current situation in Venezuela reflects back in the arrival figures. A total of 5.592 visitors were registered during February 2014. This is a 17% decrease from Venezuela. Brazil, Colombia and Suriname also registered a decrease in stay over arrivals. These are respectively 16%, 6% and 29% less visitors. In absolute figures Brazil, Colombia and Suriname registered 741, 494 and 556 stay over arrivals.

Stay over arrivals from North America decreased by 13% in February with a total of 6.428 visitors compared to the 7.358 visitor arrivals February 2013. The United States with 4.338 stay over arrivals recorded a 25% decrease. Canada recorded a 32% increase with 2.090 stay over arrivals this February 2014. This increase is due to the result of marketing actions combined with three weekly flights from Toronto (West Jet, Air Canada and Sunwing). In 2013 we had two weekly flights to Curaçao from Canada (West Jet and Air Canada).

Stay over visitors to Curaçao from the Caribbean region decreased by 10% in February 2014. A total of 2.212 visitors are registered. Aruba registered a decrease of 5%. In 2014 1.027 arrivals are recorded from this country.

Click Overall visitor arrival performance feb 2014 for statistics

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