March 2015 recording 11% growth – Direct impact of $119.4 million in the first Quarter of 2015
WILLEMSTAD - The Curaçao Tourist Board (CTB) is pleased to report an additional 3.986 visitors in the third month of the year. Visitor arrivals in March 2015 increased recording double digit growth of 11% compared to March 2014, hereby continuing the positive development reported at the start of the year. All together a total of 39.676 visitors were registered against 35.690 in the same month last year.
Jet Blue’s new route from New York continues to reflect in the positive performance of the USA. Stay over arrivals from North America increased by 14% in March with a total of 8.716 visitors compared to the 7.655 visitor arrivals in March 2014. The United States with 6.009 stay over arrivals recorded a 9% increase. Canada recorded a 28% increase with 2.707 stay over arrivals this March 2015. This increase is directly attributable to the weekly services from Toronto (West Jet, Air Canada and Sunwing). The new seasonal route from Montreal with Air Canada has also been instrumental in growth out of this market. In addition, the combined marketing actions with partners in the tourism industry caused a significant improvement in the performance of the North American market.
The South American market increased by 49% in March 2015, with a total of 10.776 stay over arrivals compared to 7.225 in 2014. Demand out of Venezuela remained strong. For this market a 65% increase is registered with a total of 7.412 visitors being counted in March 2015, compared to the 4.489 visitor arrivals of last year. Colombia and Suriname also registered increases in stay over arrivals of e respectively 79% and 2%. In absolute figures Colombia and Suriname registered 1.049 and 707 stay over arrivals. Brazil showed a decrease of 13%.
The European market recorded an increase of 5% in March 2015. The region provided a total of 16.938 stay over arrivals compared to the 16.159 recorded in March 2014. The main producing country, The Netherlands recorded a 2% decrease with 11.910 in March 2015 compared to 12.111 in 2014. Germany increased recording 53% more visitors in March 2015. A total of 2.831 visitors were registered. Last year this same month recorded 1.850 German visitors.
Year to Date: Stay over Arrivals, Visitor Nights, Economic Impact and Accommodation information
Altogether the first three months of 2015 shows an overall good performance of 13% growth compared to the same period last year. An additional 14.279 stay over arrivals is registered with growth coming from the three main regions for the island’s marketing and promotion. The North American, South American and European region grew respectively by 21%, 41% and 3%. From the North American region, CTB registered a total of 24.697 visitors. The South American region counted 35.348 visitors, while in Europe the total number of visitors in the first three months is registered at 51.895 visitors.
In terms of visitor nights CTB reports a healthy 8% growth during the first three months of 2015. The preliminary statistics show a total of 1.088.512 nights in this period. Last year, the CTB registered 1.007.707 visitor nights. The North American region recorded a 19% growth. Visitors from this region spent all together 178.696 nights. From the South American region a 40% growth in visitor nights is registered, a total of 263.855 visitor nights. The visitor nights from Europe increased recording 2% more visitor nights. In absolute numbers the region’s share in visitor nights is 53.9% of the total nights spent in the first quarter of 2015. A total of 586.540 nights is accounted for by this region. The Caribbean region registered a decrease in visitor nights. 44.826 visitor nights was registered, 13% less than the first three months of 2014.
Utilizing the ‘Turistika Model’, CTB and MEO calculated that during the first quarter of 2015the tourism sector was directly responsible for generating $119.4 million US dollars into the local economy. Last year the first quarter of 2014 generated a total of $103.0 million US dollars for the tourism sector. European visitors are responsible for 44.9% of the total expenditure on island. Altogether Europeans spent a total $53.7 million US dollars. They were followed by the South Americans who spent $30.9 million US dollars and the North Americans who spent $26.8 million US dollars. The Caribbean visitors spent a total of $4.8 million US dollars in 2014.
The information gathered from the Embarkation/ Disembarkation Cards shows that 69.4% (85.435 visitors) of the stay over visitors stayed at one of the registered accommodations in Curaçao. The share of arrivals among large hotels, small hotels, bungalows, apartments and guesthouse is respectively 31.1%, 14.0%, 15.6%, 7.7% and 0.9%. The number of visitors that stayed at a non-registered accommodation is 37.740. This is 30.6% of the overall arrivals.
Click here for the Overall Visitor Arrival Performance March 2015