Tourism master plan: RevPAR must be higher
WILLEMSTAD - Tourism currently contributes too little to the economic growth of the island. That must change: Curacao has to be even become the most desirable destination in the Caribbean. That's in the Tourism Master Plan 2015-2020.
The Master Plan was drawn up by a committee of the University of Central Florida headed by Robertico Croes. The aim of the plan is to boost the economic growth of the country to create new 4,000 jobs in 2020, about 2 percent.
Initially the focus was not even on more tourists, but on achieving higher earnings. One important way of achieving this is to increase the so-called Revenue per available room, the RevPAR. That revenue per available should be in the last year, 2020, equal to the average level in 2014 of the Caribbean: 133 dollars, according to the Master Plan.