Rihanna launches new beauty and styling agency and photo agency
CALIFORNIA, United States – Barbados’ pop princess Rihanna, long considered one of the hardest working artists in the business, has added another string to her bow with the opening of two new agencies: a beauty and stylist agency called Fr8me, and the photo agency A Dog Ate My Homework.
Taking her love of fashion, hair and makeup styling to the next level, the Bitch Better Have My Money songstress will help stars look their best while ensuring adequate compensation for the stylists adding the glitz and glamour.
The 27-year-old singer, model, designer and businesswoman has founded the beauty and stylist agency Fr8me with managing partner Benoit Demouy, formerly of the agency Tracey Mattingly.
The Los Angeles-based firm assists artists in booking commercials, editorial shoots, advertising campaigns, red-carpet gigs and other celebrity assignments.
“Hair, makeup and styling play an important role in creativity,” Rihanna, told The Hollywood Reporter.
“I am very involved with that part of my process, so this agency was an organic thing for me to do.”
The Diamonds girl has already signed up some big names in the beauty and fashion world including her own makeup artist Mylah Morales.
Other new talent on board includes Taraji P. Henson’s wardrobe stylist Jason Bolden and hairstylist Patricia Morales, who styles Evan Rachel Wood and Fergie, as well as fellow hairstylist Marcia Hamilton who helps keep Jada Pinkett Smith and her famous family looking good.
“We are lucky enough to have some of the best artists at Fr8me but I also have a soft spot for finding new talent with extraordinary skills,” Rihanna said.
The creative moonlighting doesn’t end there, however, with the photo agency A Dog Ate My Homework representing photographers Erik Asla and Deborah Anderson, according to The Hollywood Reporter.
“Our goal is to have a stellar reputation,” says Demouy. “The industry has changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too — we’ll take a makeup artist with 500,000 followers over someone else.”