Published On: Thu, Jan 10th, 2013

Axe to Launch 22 People into Space From Curaçao

WILLEMSTAD – Axe has partnered with Space Expedition Corporation (SXC) to secure 22 seats aboard the suborbital spacecraft, aptly named, the Lynx.

Axe (or Lynx in the United Kingdom) is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards the young male demographic.

SXC is the launch customer of the Lynx space vehicle, that comfortably takes off and lands as a normal airplane from regular airports. The Curaçao airport in the Caribbean will most probably be the first location – and first purely commercial Spaceport – outside the USA.

"The Axe Apollo launch is the biggest and most ambitious in the Axe brand's 30 year history," said Tomas Marcenaro, global Vice President for Axe. "For the first time, we're simultaneously launching one global competition in over 75 countries offering millions of people the opportunity to win the most epic prize on earth. A trip to space – yes, actual space."

Space Expedition Corporation (SXC) will offer daily commercial flights into space as of 2014 on the XCOR Aerospace's Lynx suborbital reusable launch vehicle. Participants will have a life-changing experience when viewing our planet Earth from 100+ kilometers and achieving astronaut status. The Lynx is a two seat fully reusable spaceplane that is designed and built by XCOR Aerospace (XCOR).

The flexibility of the Lynx spacecraft makes it possible to operate from almost any commercial airport. XCOR and SXC have sold over 200 flights to date. The Lynx's full reusability ushers in a new era for the aerospace industry, potentially foreshadowing future superfast long range environmentally friendly travel outside our atmosphere. It is this vision that made KLM airlines decide to offer a partnership to SXC in 2010.

The company is led by CEO Michiel Mol who has a strong international track record in IT (founder LBi), Formula 1 (founder Sahara Force India Formula 1), and Marketing (founder Guerilla Games) among other pursuits.

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