Published On: Thu, Jun 9th, 2016

CTB: April 2016 recording 3% growth

P1060050WILLEMSTAD - The Curaçao Tourist Board (CTB) is pleased to report continued growth in visitor arrivals to our island. In the month of April year-on-year growth stood at 3%. An additional 1.218 visitors were registered, bringing the total count to 37.425 visitors against 36.207 in the same month last year. The increase in visitor arrivals is mainly attributable to the European region with a registered double digit growth of 12% in April 2016. Curaçao received an additional 1.895 visitors from this region compared to the same month last year.

The European region represented a significant 47.8% share of all visitors to Curaçao in April 2016. Last year, the share was 44.2%. The region provided a total of 17.904 stay over arrivals compared to the 16.009 recorded in April 2015. The main producing country, The Netherlands recorded a 17% increase with 14.130 visitors in April 2016 compared to 12.094 in 2015. Germany increased recording 37% more visitors in April 2016. A total of 1.991 visitors were registered. Last year, in this same month 1.451 German visitors were counted.

The second region that performed well is South America. An increase of 7% is registered, with a total of 9.377 stay over arrivals compared to 8.777 in 2015. Demand out of Venezuela is bouncing back, growing strong in April 2016. From Venezuela a 24% increase is registered with a total of 6.141 visitors being counted in 2016, compared to the 4.946 visitor arrivals of last year. More in depth figures show that only 24% of the Venezuelan visitors stayed at registered accommodations, while last year 42% of the visitors chose for this accommodation type indicating a shift in consume characteristics.

The other secondary markets in South America registered decreases in the number of arrivals. Brazil and Colombia show a 12% drop in stay over arrivals, while Suriname recorded 28% less visitors.

Stay over arrivals from North America declined by 12% in April with a total of 6.360 visitors compared to the 7.205 visitor arrivals in April 2015. The United States with 4.796 stay over arrivals recorded 10% less visitors. Canada recorded a 17% decrease with 1.564 stay over arrivals this April 2016. Both countries recorded a drop in arrivals, thereby indicating the onset of the low season for both. The CTB, together with its main partners in the tourism industry, is committed to growing this important market and is closely monitoring the performance from the North American region so as to be able to intervene with the appropriate marketing tactics when necessary.

In terms of visitor nights a 3% decrease is registered. The only region recording positive growth in visitor nights is Europe. From this region an increase of 6% is registered. The North American, South American and Caribbean region recorded respectively 14%, 5% and 24% less visitor nights compared to April 2015.

The April performance again leads us to conclude that the island received more visitors against a shorter average stay. On average all visitors in April stayed 7.9 nights, while last year the visitors stayed 8.4 nights.

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