Published On: Thu, Dec 5th, 2013

CNSJF has the X factor

CroesWILLEMSTAD - The Curacao North Sea Jazz Festival (CNSJF) has the X factor. That is one of the conclusions of the satisfaction committee commissioned by the jazz organization. The research was led by Professor Robertico Croes of the Rosen College of Hospitality Management - University of Central Florida. Croes indicated during his presentation of the results of the research on the fourth edition of the CNSJF that he has never seen such high scores.

The researchers have focused on the international visitors and wanted to know how they experienced the festival. They looked at where these visitors came from, their experience, loyalty and how much money they spent during their stay. This year, 4,332 visitors traveled from abroad to Curacao especially for the festival. That's about 2,000 visitors less than last year, but compared to the first edition in 2010, it is still double of the number of visitors (2,300 visitors). This year, the international visitors mainly came from the Netherlands (22 percent) and Venezuela (19 percent). On average, they spend $329 per day.

95 percent of respondents said they come to Curaçao for the festival and 96 percent will recommend CNSJF to others. The visitors indicated that they visited Curacao exclusively for CNSJF. Location and culture played no role for their visit. This has also resulted in a shorter stay on the island. According to Croes this makes the festival a great contribution to the economy of the island, but it can be larger. "With these tourists, Curacao can produce five million guilders more if they stay at least two more days on the island."

"To keep the X-factor of the festival high and keep the tourists on the island more changes need to be made," says Croes. According to him, this can be achieved if all stakeholders work together on Curaçao. "This applies to taxis, hotels, airport, and tourism organizations, name it. What this does is important is that the stakeholders deliver value for the price they charge for tourists. You cannot possibly throw the price of a hotel room for example, up to $ 300, but keep the service at the level of a normal price of $ 80. The locals should exert more influence on the tourists, "says Croes.

By Aruna Jhagru

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