Curaçao scores again with “Most Imaginative” booth award at the New York Times Travel Show
WILLEMSTAD - The Curaçao Tourist Board fascinated thousands of New Yorkers with a 360 degree virtual reality experience of the Queen Emma Bridge at the New York Times Travel Show last weekend.
The New York Times Travel Show is the largest trade and consumer travel event in North America, featuring over 500 exhibitors from more than 150 countries. In addition to discounts and special offers, the show provides educational seminars and live entertainment for families, individuals, couples and seniors. The 2016 New York Times Travel Show was held January 8 – 10, 2016 at the Jacob K. Javits Center in New York City. Curaçao’s presence at the show was the perfect opportunity to get in front of 6,000+ trade Professionals, 600+ media professionals and 15,000+ consumers from across the tri-state area.
This year the CTB team in the USA replicated our iconic Queen Emma Pontoon Bridge, also known as the “Swinging Old Lady” as the booth display. This along with a Virtual Reality (VR) experience of actually walking over the pontoon bridge and getting a 360 degree view of downtown Willemstad. Curaçao scored by being innovative in bringing such experience that gives a real sense of what it feels like to be on the island, the New York Times Travel Show awarded the destination with the “Most Imaginative” booth at the show. This award recognizes excellence and innovation in exhibitor booths, displays and presentations.
CTB was joined by a number of on-island partners, including Floris Suite Hotel Spa & Beach Club, Livingstone Jan Thiel Resort and Papagayo Curaçao. These partners supported CTB in strengthening the Curaçao brand at the show and promoted our non-stop flights with JetBlue by reaching New York-based consumers directly with special offers and trip giveaways. Throughout the three-day event, the Curaçao booth handed out over 5,000 pieces of collateral and received over 450,000 impressions on social media with visitors using the hashtag #ExperienceCuracao on social platforms such as Twitter, Instagram and Facebook.
In addition to the consumer trade show, the CTB team presented at the New York Times Travel Industry Conference, a comprehensive education program designed for travel professionals to over 100 registered travel agents in the New York area.