Stay-over visitor arrivals from North America grew by 21%
July 2015 arrivals equal July 2014 arrivals
WILLEMSTAD - The Curaçao Tourist Board (CTB) reports an equal number of visitor arrivals for the month of July. The total number of stay over arrivals remained stable with no significant change with 36.871 recorded for the month. Last year the visitor arrivals were counted at 36.849 visitors. The fall in arrivals from South America (Venezuela) has been compensated by the other three regions which recorded firm growth in July 2015. Together the European, North American and Caribbean regions created a well balanced spread of visitor arrivals in July with respectively 11.68%, 20.54% and 9.11% growth.
Visitor arrivals from the European region showed a good performance with 11.68% more visitors in July 2015. The region provided a total of 17.026 stay over arrivals compared to the 15.245 recorded in July 2014. The main producing country, The Netherlands recorded a 15% increase with 13.990 in July 2015 compared to 12.136 in 2014. Traffic from Germany resulted in 7% less visitors this month. A total of 1.024 visitors were registered. Last year we recorded 1.099 German visitors.
The North American region was up by 20.54% from 4.592 stay over visitors in July 2014 to 5.535 stay over visitors in July 2015. The United States with 4.749 stay over arrivals recorded a 9% increase. Traffic from the United States is developing positively since the start of the direct flights with JetBlue from New York. It is through the combined commitment and marketing actions with tourism partners that we are booking positive outcome from the USA.
Canada keepsrecording exponential growth since the year-round service from Toronto was launched. This month was no exception, an increase of 256% with 786 stay over arrivals was registered. Last year, July registered only 221 stay over visitors. This increase is directly attributable to the year-round service from Toronto with Air Canada rouge.
The South American market marked a 21.24% decrease in July 2015, with a total of 8.923 stay over arrivals compared to 11.329 in 2014. The strong demand from Venezuela has been reversed after the positive performance during the first quarter of 2015. The impact of the new government regulations reflects back in the visitor arrivals from Venezuela. As of April 10th, the Venezuelan Government established new foreign currency restrictions which further limited the availability of access to dollars required for travel. July registered a 34% decrease from Venezuela. A total of 5.256 visitors were counted in July 2015, compared to the 7.907 visitor arrivals of last year. Through close monitoring of the situation in Venezuela over the past months, the CTB already expected a downturn in arrivals and prepared to step up marketing efforts in growth markets like the USA, Canada, Holland, Germany and Colombia. Through market diversification we managed to achieve the stabilization we now see in the month of July. Traffic from Colombia grew by 71% in July, a total of 1.400 visitors were counted. The CTB continues the focus in its marketing efforts to deliver better results from Colombia. With the elimination of the Colombian visa as of July 1st the forecast for the second half of this year is very optimistic.