Americans weigh in on Cuba travel in nationwide survey
PLYMOUTH, USA -- The move to normalize relations with Cuba will have a direct impact on Americans seeking to vacation legally on the island nation – just as they can in other parts of the Caribbean or Mexico. However, in the newest Travel Leaders Group travel survey, a mere 8.8% of those polled said they would go to Cuba immediately when all restrictions are lifted and only 14.9% stated they would go when they believed Cuba was ready for American tourists.
The survey was conducted by Travel Leaders Group – a $20 billion powerhouse in the travel industry – from April 3 to April 30, 2015, and includes responses from 3,371 consumers throughout the United States.
"Cuba has frequently been in the headlines as US relations normalize. Our survey demonstrates there are definitely intrepid travelers who can't wait to experience Cuba as it is today, before commercialization and modernization change it dramatically," stated Barry Liben, CEO of Travel Leaders Group. "For now, over 35% of those polled seem to be taking a 'wait and see' approach. In some respects, that's understandable. Travelers have cultivated their dream wish lists for years and, for most, Cuba wasn't a legal option until very recently."
Liben continued, "Whether 2015 is the year Americans tackle their bucket list, we do know that 85.2% indicated they will spend the same or more on leisure travel this year. That's a very good indicator of economic confidence. "
Here are the initial findings from Travel Leaders Group's "2015 Consumer Travel Survey," in which 3,371 Americans participated, nationwide:
The number of Americans interested in travel to Cuba if all US government restrictions are lifted has increased slightly over 2014. Conversely, the number who indicated they have no interest in traveling to Cuba has decreased substantially since last year.