Published On: Fri, Nov 23rd, 2012

Advanced style

Fashion’s New It Girls?

When thinking of elderly people’s wardrobe we gear ourselves up with our stereotyping helmets and immediately think blue rinses, nylon pleated skirts, tights that roll around the ankles, out of control whiskers and black thick rubber-sole flats. But are these becoming images of the past? With cosmetic beauty treatments on the rise, an increase in fashion in the media and exercise being more accessible than ever- is there any excuse for letting go of your looks when gray hair start dominating your scalp? I got news for you; this season we are celebrating older models and women.  From Lanvin using 62 year old model for their fall campaign to 91 years old Iris Apfel grazing the cover of fashion magazine Dazed & Confused.

The only single reason that's unexpected is because nowadays we perpetually tell ourselves beauty is youth and youth beauty, and fashion is about beauty so it must be for the young’uns. That's a funny sort of disservice because the practical experience for a lot of women is that getting older is actually pretty wicked situation. As Madonna heads towards 55 she shows no sign of her dying her hair blue, Kim Catrall is coming up to her 57th birthday but you can't imagine her swapping her Jimmy Choo’s for a comfy pair of slippers and Meryl Streep is old enough for a discount at the restaurant but she still hits the red carpet in the hottest outfits. So is old age set to become a think of the past?

Ari Seth Cohen's hugely successful blog Advanced Style has been flying the flag for older beauty since 2008 ( . Cohen's street-style shots of wonderfully dressed octogenarians have won him fans around the globe. Since then, Cohen's eye for older style has turned globally; Lanvin used 62-year-old Tziporah Salamon to model its autumn/winter 2012 collection as part of real people campaigning and M.A.C Cosmetics sold out of the makeup range worn by 91-year-old Iris Apfel in an advertising campaign this year. These powers styled sensational ladies remind us why confidence and owning your look at any age is so damn cool! Young spirited, gorgeous, and mad talented.

Fashion stylist & editor based in Amsterdam, The Netherlands. Live and breath fashion. Loves to read and write everything that's inspirational.

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