Published On: Mon, Jan 13th, 2014

Last Friday, January 10th, Digicel Officially Launched, Their Newest Innovative Product, Digicel More

The launch and presentation, were conducted by the Digicel Dutch Caribbean CEO, Sander Gielen, at the Digicel Megastore, Biesheuvel 24-25.

DigicelWILLEMSTAD -- In Digicel More, Digicel launches a new way of communicating, also known as Mobile Advertising. Digicel More allows companies to communicate directly with their existing or potential clients.

The mobile phone is the most used device in the world today and customers utilize it and expect more and more from it. They want to be in constant touch the newest and latest developments.

Mobile Advertising is not only an easy, direct and fast way to communicate; it is also a cost effective and measurable advertising medium.  To be able to measure if a promotion was effective is harder to do with traditional media like TV or radio. So, in addition to being low cost, it is also a valued alternative to the existing marketing mix.

The invitees consisted of various companies on Curaçao. After the presentation there was an opportunity to have a drink, snack and mingle while starting the weekend.

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