Published On: Wed, Aug 5th, 2015

2015 Curaçao Hotel Occupancy, ADR & Revpar growing steadily

Curaçao Hotel Occupancy Year To Date Analysis

hotel roomWILLEMSTAD - July 27th, Hotel occupancy figures for the 1st semester of 2015 (Year To Date – June) illustrate a considerable surge, in comparison with 2013 and 2014. Curaçao hotel performance registered a 75% occupancy in the 1stsemester of 2015 which is a 5% increase over last year’s 70%

Curaçao Hotel Occupancy inception in 2015 was quite successful with January occupancy coming in at a considerable 80% rate, serving the hotels an occupancy that was 7% higher than January 2014’s 73%, and 11% higher than January 2013’s 69% Hotel occupancy, signifying a considerable surge in two years. February, being the only month to date to have surpassed January’s 80% occupancy rate, came in at an unprecedented 83% occupancy, also marginally surpassing 2014 by 4% and 2013 by 7%. March Hotel occupancy was recorded at 73% thus showing a slight increase over 2014 with 1%, while compared to 2013, 2015 occupancy has decreased by 3%. Signifying that Quarter 1 of 2015 mostly retains the trend of annual growth.

Hotel OCC %

2013

2014

2015

Q1 –January

69%

73%  (+4%)

80%  (+7%)

Q1 – February

76%

79%  (+3%)

83%  (+4%)

Q1 – March

76%

72%  (-4%)

73%  (+1%)

Quarter 2 of 2015 commences with 73% Hotel Occupancy in April that came in lower than 2014 by 3%, with similar occupancy figures in the same month of 2013.  The annual shoulder months for hotels, outlined by May, show a lower occupancy compared to quarter 1, yet compared to May 2014, 2015 occupancy shows an increase of 1%.

Hotel OCC %

2013

2014

2015

Q2 – April

73%

76%  (+3%)

73%   (-3%)

Q2 – May

61%

63%  (+2%)

64%   (+1%)

Q2 – June

63%

58%  (-4%)

60%   (+2%)

Generally, the 2015 ADR has grown slightly when compared to 2014, the 2015 Year To Date ADR increasing 3% compared to 2014 illustrates this. RevPAR, similar to ADR, shows a steady increase in 2015 compared to 2014 with an increase in all 6 months of this semester. The 2015 increase is 6% compared to 2014.

    Year è

2013

2014

2015

    Month ê ADR RevPAR ADR RevPAR ADR RevPAR

January

172

118

172

129

177

140

February

175

139

171

130

178

148

March

168

129

165

115

159

116

April

145

106

139

101

144

106

May

126

77

132

86

139

89

June

123

78

129

75

131

78

YTD Average

152

108

151 (-1%)

106 (-2%)

155 (+3%)

113 (+6%)

Miles Mercera, Director of Marketing & Product, realizes that accommodations have to be more creative in the shoulder months as to stabilize occupancy, therefore, CHATA provides its members with support to stimulate demand in these months.

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