Published On: Wed, Oct 1st, 2014

CTB celebrates its 25th anniversary

CTB-25ana-3-L (2)WILLEMSTAD - On October 1, the Curaçao Tourism Board (CTB) celebrates its 25th anniversary. CTB looks back with satisfaction to the hard work benefiting the island’s tourism industry. Today there are approximately 12.000 people laboring in the tourism sector. Tourism contributes to almost a quarter of the island’s economy. In 1989, when the Curaçao Tourism Development Foundation was founded, Curaçao was receiving about 193,032 stay over tourists per year. During the years, this number continued to increase and the year 2013 finished with a total of 440,714 stay over tourists for the year.

In 1915 the Curaçao Association was founded, which was in charge of promoting the island. After a few years, this responsibility was passed over to the Chamber of Commerce and Industry. A representative in New York was appointed from 1945 till 1948, who reported to the Chamber of Commerce about the touristic developments for Curaçao in the exterior. When the government of Curaçao took over the task to promote Curaçao, the Curaçao Tourism Commission (CTC) was created. In 1955 the Curaçao Tourist Board replaced the CTC. CTB opened an office in Caracas, Venezuela in 1982 and in Rotterdam, the Netherlands in 1984. In 1989 the Curaçao Tourism Development Foundation (CTDF) was founded. In 2003 CTDF started using the name Curaçao Tourist Board (CTB). Nowadays, together with its office in Curaçao, CTB has also offices in North America and the Netherlands. It also has representations in Venezuela, Colombia, Germany and Brazil.

CTB-25anaL (3)CTB’s main task is to increase Curaçao’s presence in all the important markets with the aim to attract more visitors to the island. With presentations at tourism expo’s and different road shows, CTB has been able to show Curaçao better face. Also, during the years, CTB has been able to bring various international TV shows, which were filmed on the island and gave millions the opportunity to see Curaçao and how beautiful it is. With continuous programs, courses and trainings, CTB contributes to professionalizing the people who are working in the tourism sector to guarantee that the visitors receive a good service. The “Dushi Hende” campaign is one example of the instruments introduced by the CTB to bring awareness to the people about their behavior towards the tourists.

The contribution received by the various partners in the last 25 years is very important to ensure that the common goals to promote the island in the exterior are reached. Curaçao can continue counting on CTB’s efforts to continue working together with its partners in developing the tourism sector and to take it to a higher level. 25 years is reason enough for CTB to celebrate.

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