Published On: Thu, Dec 21st, 2017

CTB heats up the streets of New York with a Mobile Curaçao Beach

Curacao Take Me Away - Truck Activation (1)LWILLEMSTAD -  The Curaçao Tourist Board in collaboration with the Curaçao Airport Partners, JetBlue Vacations and private sector partners: Acoya Hotel Suites & Villas, Blue Bay Curaçao Golf & Beach Resort, Floris Suite Hotel Curaçao, Hilton Curaçao, Papagayo Curaçao, Renaissance Curaçao Resort & Casino, Santa Barbara Beach & Golf Resort and Sunscape Curaçao Resort Spa & Casino just completed a five-day activation in New York City that engaged locals across various key neighborhoods during a very frosty and cold week in December.  Curaçao interrupted New Yorker’s commutes, errands, and lunch-breaks with a heated beach oasis, all packed into a mobile glass truck.

Bystanders were asked to take a momentary break from reality, escape the freezing temperatures and visit the pop-up beach complete with a hammock and scenic views from the island. They were also encouraged to post their images to social media for another chance to win a real getaway to the island using the hashtag #CuracaoTakeMeAway which generated over 200,000+ impressions and over 230 social media public posts.

Over the course of last week, this Mobile Pop-up Beach generated 20,000+ foot traffic impressions, across neighborhoods such as Union Square Park, Times Square, Bryant Park, Herald Square, Flatiron District, Soho and the Financial District just to name a few. To help build buzz around our activation, Curaçao also pitched various media partners for the chance to have the truck stop by their offices for their own “Take Me Away” moment.

For more pictures visit our Facebook page.

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