Curaçao major partner during promotion American Airlines Vacations (AAV)
…9 cities were visited during the promotional tour…
WILLEMSTAD - The Curaçao Tourism Board (CTB) and Curaçao Airport Partners (CAP) have proudly collaborated with the trajectory of promotion and introduction of the renewed product of US Airways/American Airlines which is American Airlines Vacations (AAV). As part of this trajectory, nine cities in the U.S. were toured. Since the merge of US Airways and American Airlines, they’ve become the world’s largest airline with more than 6,700 flights per day to 336 destinations in 56 countries. Next to the introduction and new product, event, Curaçao was presented to Apple Vacations and GOGO Worldwide Vacations in various informative sessions combined with public relations events in Dallas Texas. There were also talks held with various local travel agents. Strategic cities were selected for this promotional trajectory; Arlington, Dallas, Texas, Philadelphia, PA – Long Island, NY – Washington DC, Charlotte, NC – Ft. Lauderdale, FL – Miami and Chicago – Illinois.
The first city was Fort Worth, Texas, where approximately 100 travel agents witnessed the event together with 60 providers demonstrating their support to the introduction of the new AAV. Since Curaçao was one of the major partners, the CTB had the opportunity to showcase the island in a very exciting and informative way. Dallas, Texas was also visited, where 140 travel agents and providers attended the introduction event of the new AAV. There was also a luncheon with 10 travel writers, journalists and bloggers. In Philadelphia, CTB met with Mr. Ryan Lettow, who is the representative of Travel Impressions, He assisted the team in some of the sales talks in the north area of Philadelphia with 5 different travel agents. The introduction of the new AAV in Philadelphia took place in the Sheraton, where more than 180 travel agents attended. The event started with a presentation where travel agents had the opportunity to meet with 50 various sales representatives. Afterwards, during a special during, the CTB gave a presentation about what Curaçao has to offer.
The following days, the team visited Long Island, New York, Washington DC and Charlotte, North Carolina. Here also, the AAV events were very well attended and Curaçao excelled again with its presentations. Charlotte, NC is the home base of US Airways. This city broke the record of attendance with no less than 200 travel agents. The team also visited Ft. Lauderdale and Miami, Florida. The first of the two events in Florida took place at the Hyatt Piet Sixty Six welcoming 75 travel agents. CTB was accompanied by the Avila Beach Hotel during both events in South Florida. The event in Miami was attended by approximately 85 travel agents. In Miami, Curaçao excelled with its presentations. The team finished with a golden opportunity for the attendees who had the chance to win a three night stay at the Avila Beach Hotel and 70,000 air miles courtesy of AAV. Finally, the team visited Chicago, Illinois, where they gave a presentation and reminded all those who attended about the products that Curaçao has to offer.
CTB would like to thank all the participants and CAP, which took part of the AAV events. With this commitment, CTB has once again demonstrated its support to not only American Airlines, but also to the new American Airlines Vacations.