Published On: Mon, Apr 18th, 2016

Region to be challenged to move from good to great at CTO Tourism Human Resources Conference

Making Excellence a Habit is the main focus of the 11-13 May, 2016 conference at the Jolly Beach Resort & Spa in Antigua & Barbuda

BlanchardBRIDGETOWN – The Caribbean’s economic viability and sustainability must continue to attract the attention of leaders and policymakers in all walks of life as the region continues to grapple with the challenges of the 21st century.

“As companies and nation states, we must consider that what we have done in the past may not be good enough; what got us this far may not get us to the place where we create the loyalty and profitability we desperately need,” said M. Ian Blanchard, an action business coach and former chief executive at telecommunications company Cable & Wireless.

Mr. Blanchard will be a presenter at the Caribbean Tourism Organization (CTO)’s 8th Tourism Human Resources Conference in Antigua & Barbuda from 11-13 May. He will speak on the topic, From Good to Great: Driving Leadership & Organizational Excellence and will challenge participants to “become better versions” of themselves and fulfil the Caribbean’s true potential.

“We live in an age where opportunities abound, where we have access to a global audience in ways that are much cheaper and easier than ever before. In order for us to move from good to great and derive leadership and organizational excellence we must care more, not just about or own island, our own nationals, our own families or employees, but about the wider, the broader, the bigger picture. We must care about legacy, about building transgenerational capacity and about making a difference that will outlast us,” he said.

The session will address four key areas – clarity, accountability, reflection and execution – that are essential to drive leadership and organizational excellence.

“We will explore our path and create clear actions for moving forward,” he added.

The conference theme is, Making Excellence a Habit: Service, Loyalty and Profitability in Caribbean Tourism.It is being organized by the CTO in collaboration with Antigua & Barbuda’s Ministry of Tourism and the Antigua & Barbuda Tourism Authority and will be held at the Jolly Beach Resort and Spa.

For more information, including how to register, visit or email Marvelle Sealy at the CTO

Photo: M. Ian Blanchard

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