Tourism Master Plan Summit: Build on the strength of the past
WILLEMSTAD- Recently the Curaçao Tourism Board (CTB) organized a Tourism Master Plan Summit, which covered two days of presentations on the tourism master plan for Curaçao. The presentations were guided by the University of Central Florida (UCF). Representatives of various sectors in the community participated in the summit.
On the first day, Dr. Croes of the UCF gave a wide view of the tourism master plan, which covers the period of 2015 till 2020. Dr. Croes explained the importance of the method of investigation used in the development of this plan. This is to ensure that the vision presented to develop the tourism of Curaçao will be supported by each stakeholder. The structure of the plan was also explained. This has to do with the vision, mission and goals to develop the tourism on the island. He also focused on the important factors in Curaçao’s potential for growth in the Caribbean. The impact of tourism on Curaçao’s goals on the macro-economic, social and cultural level was also discussed.
On the second day they focused on the perception the tourist that visits the island has. The participants also received information on the research on the quality of Curaçao’s tourist products from the visitor’s point of view. They also discussed the quantity, quality and the combinations that is being suggested in the island’s tourist product based on the recommended market segment. The last day also included two sessions of discussions on the development aspect of the human capital in Curaçao, cruise tourism and restoration of the city center. The sessions were finalized with a panel consisting of Mr. Frans Heiligers (communication expert), Mrs. Deva-Dee Silee (entrepreneur and social activist) and Mr. Eldrion Regina (entrepreneur and baseball player). The panelists gave their point of view on the forecasts for the tourism master plan.
The presentation of the Tourism Master Plan Summit is available on CTB’s website. To download it, please click here.