Published On: Tue, May 13th, 2014

TRAFFIQ selected by CTB as Digital Advertising Agency of Record in support of the Island’s “Dare to Explore” campaign

CuracaoNEW YORK, WILLEMSTAD - TRAFFIQ (www.traffiq.com) a digital media agency, today announced it has been selected by the Curaçao Tourist Board (www.curacao.com/en) as the Caribbean Island's digital agency of record in support of its "Dare to Explore" campaign.

TRAFFIQ will provide a strategic blend of display advertising, search engine marketing (SEM) and digital media buying strategy to attract tourists to the destination island that has historically seen tourism as an increasing driver of its economy, growing from 10.5% of GDP in 2004, to an estimated 25% by the end of 2014.

"We're honored to have been selected to aid in this effort," says TRAFFIQ's CEO, Lori Goldberg. "We are no strangers to the travel and hospitality sector and view this as a significant opportunity to align ourselves with the island's overall tourism goals."

Curaçao is a popular tourism destination for the Eastern United States, South America and Holland. It currently leads the Caribbean in cruise tourism growth with 610,186 cruise passengers in 2013, a 41.4% increase over the prior year. Hato International Airport received 1,772,501 passengers in 2013 and recently announced $48 million in capital investments aimed at transforming the airport into a regional hub by 2018 (Caribbean Journal).

Andre Rojer, Marketing Manager for the Curaçao Tourist Board of North America added, "With TRAFFIQ on board, we are well equipped to target travelers outside traditional booking properties and destination sites. The TRAFFIQ team has deep expertise in the travel industry and we're eager to get started with them."

Internet travel booking revenue has grown by more than 73% over the past five years with 148.3 million travel bookings made last year (eMarketer, 2013). For the Curaçao Tourist Board, TRAFFIQ's digital marketing expertise combines a strategic perspective and tactical approach to optimize digital ad campaigns targeting potential travelers, honeymooners, and vacationers.

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