Published On: Mon, Jun 23rd, 2014

Visitor nights increased by 2% in the first five months of 2014

Year to Date Figures: January to May 2014

WillemstadWILLEMSTAD - The number of visitor nights is an important measurement rod to calculate the economic impact of the tourism sector in Curaçao. The overall nights spent on the island increased by 2% in the first five months of 2014. All together visitors stayed 1.587.757 nights in Curaçao compared to 1.556.997 nights in the same period of 2013. The European visitor arrival trend remains positive, with the region recording a significant 7% increase in total visitor nights to reach 887.734 registered nights. In absolute figures this region claims the greatest share of visitor arrivals causing a positive impact on the overall number of nights. Moreover, Europeans spent on average more nights compared to the other regions.

Utilizing the ‘Turistika Model’, CTB and MEO calculated that for the first five months of 2014 the tourism sector was directly responsible for generating 165.10 million US dollars into the local economy. Last year the same period generated a total of 168.5 million US dollars. European stay over visitors, who visited Curaçao in greater numbers during the first five months of 2014, spent a total 80.8 million US dollars, about 48.9% of the total. They were followed by the South Americans who spent 36.4 million US dollars and the North Americans who spent 32.5 million US dollars. The Caribbean visitors spent a total of 8.6 million US dollars in 2014.

Europe led growth in absolute terms, welcoming an additional 4.221 visitor arrivals in the first five months of 2014, raising the total to 79.928 visitors. From the European region a growth of 6% is registered in this period. This is particularly remarkable in view of the regional economic situation. The Netherlands recorded 60.264 visitors in the first five months of 2014. The result of great marketing efforts in close partnership with the tour operators Corendon, TUI and Kuoni/Does & Cadushi is reflected in the arrival figures.

Despite the good performance of the European region, overall stay over arrivals in the first five months of 2014 recorded a decrease of 4%. The current airlift challenge on different routes compared to last year is affecting the visitor arrivals from North America, South America and the Caribbean region. Respectively these regions recorded -9%, -16% and -14% decreases in visitor arrivals.

All together, 176.144 stay over visitors were welcomed during the first five months of 2014. In 2013 Curaçao welcomed 183.533 stay over visitors. The challenge to increase the number of visitors continues, as CTB is engaged in several large scale promotions in different markets in an effort to, in first instance, close the current gap.

The share of the top 5 markets to Curaçao during the first quarter of 2014 is as follows: the Netherlands (34.2%), Venezuela (15.6%), United States of America (12.8%), Canada (4.5%) and Germany (4.5%). In absolute figures the top 5 markets registered 60.264, 27.432, 22.572, 7.970 and 7.923 stay over visitors in the first five months of 2014.

The cruise sector recorded a 3% growth. A total capacity of 325.005 cruise passengers is registered in the first five months of 2014. Last year this same period recorded a capacity of 316.350 cruise visitors. Counting all visitors arriving through sea and air together the numbers remains the same as last year as we register neutral growth (0%). In absolute numbers, a total of 519.712 visitors were welcomed to Curaçao during this period.

Preliminary figures April 2014

The preliminary visitor statistics collected by the CTB show that 35.566 stay over visitors arrived to the island in April 2014. This figure is a 3% decrease compared to the arrival figures recorded for the same month last year. In 2013 CTB recorded 36.714 stay over visitors in the same month.

The European market recorded a 5% increase. The region provided a total of 16.073 stay over arrivals compared to the 15.264 recorded in April 2013. The main producing country, The Netherlands decreased by 2% with 11.630 in April 2014 compared to 11.903 in 2013. Germany increased recording 47% visitors in April 2014. A total of 1.924 German visitors were welcomed. Last year this same month recorded 1.308 German visitors.

The South American market decreased by 15% in April 2014, with a total of 8.697 stay over arrivals compared to 10.186 in 2013. A total of 5.308 Venezuelan visitors were registered in April 2014. This is a 24% decrease. Brazil and Colombia registered an increase in stay over arrivals. In total 818 stay over visitors were registered from Brazil, while from Colombia 904 visitors were recorded. Respectively a 30% and 73% increase is registered.

Stay over arrivals from North America decreased by 13% in April with a total of 5.463 visitors compared to the 6.271 visitor arrivals April 2013. The United States with 4.066 stay over arrivals recorded a 24% decrease. Canada recorded a 56% increase with 1.397 stay over arrivals this April 2014. This increase is due to the result of marketing actions combined with three weekly flights from Toronto (West Jet, Air Canada and Sunwing). In 2013 we had two weekly flights to Curaçao from Canada (West Jet and Air Canada).

Visitor nights grew by 5% in April 2014. A total of 311.571 visitor nights is registered. The good performance in visitor nights is the share that the European market brings into the total. Another interesting view on the nights is that from the South American region, both Brazil and Colombia are able to balance the number of nights in a slight growth of 1%.

Overall visitor arrival performance April 2014

Preliminary figures May 2014

In May 2014, 32.409 stay over visitors arrived to Curaçao. A total of 907 less stay over arrivals resulted in a 3% decrease compared to the arrival figures recorded in May 2013.

The European market recorded an 8% increase. The region provided a total of 13.740 stay over arrivals compared to the 12.746 recorded in May 2013. The main producing country, The Netherlands increased by 8% with 10.903 in May 2014 compared to 10.092 in 2013. Germany increased recording 5% more visitors, a total of 1.251 German visitors were welcomed. Last year this same month recorded 1.197 German visitors.

The South American market decreased by 11% in May 2014, with a total of 9.345stay over arrivals compared to 10.518 in 2013. A total of 5.935 Venezuelan visitors were registered during May 2014. This is a 15% decrease from Venezuela. Brazil and Colombia registered an increase in stay over arrivals. In total 810 stay over visitors were registered from Brazil, while from Colombia 919 visitors were recorded. Respectively a 4% and 14% increase is registered.

Stay over arrivals from North America decreased by 11% in May with a total of 4.783 visitors compared to the 5.395 visitor arrivals last year. The United States with 4.520 stay over arrivals recorded an 11% decrease. Canada recorded a 15% decrease with 263 stay over arrivals this May 2014.

Visitor nights grew by 3% in May 2014. A total of 275.165 visitor nights is registered. In May 2014, both the European and South American regions registered a growth in visitor nights. Respectively, 9% and 4% more nights are registered.

Overall visitor arrival performance May 2014

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