Published On: Wed, Aug 20th, 2014

Distribier together with Heineken challenges people to venture outside their routine and discover their city with “Cities of the World” campaign

HeinekenWILLEMSTAD – Today, Distribier and Heineken have unveiled their latest global campaign (which will be executed in more than 100 countries), “Cities of the World”. This campaign aims at inspiring people to get outside of their daily routines by unlocking the secrects of their cities. The fully integrated campaign includes a 30 second television af and a first of a kind, limited edition of Heineken bottles.

To celebrate the launch, Heinken has produced a set of specially designed limited edition bottles, each featuring a print of one of six global cities: New York, Shanghai, Berlin, Amsterdam, London and Rio de Janeiro. From August through September 2014, every Heineken bottle pack featuring the City Bottle labels will have an under-the-cap code, giving people the chance to win daily prizes and unlock world adventures.

The under-the-cap code will give you the opportunity to win instant prizes but also visiting and by insert the code you will have the chance to win an all-expense paid VIP trip to New York.

Beside the under-the-cap code, you can also win great prizes by ordering a Heineken “The City” bottle edition at participating bars and restaurants. When ordering please ask for your Heineken “Peel to Reveal” coaster (while supply lasts). On this coaster you will see a sticker which you will need to peal to reveal to see if you are an instant prize winner.

Distribier is also proud to announce that through “The City” campaign you will have the opportunity to win an all-expense paid VIP trip to Medellin, Colombia. By collecting 4x6 empty bottles (24 bottles) representing each city (4x New York + 4x Amsterdam + 4x London + 4x Shanghai + 4x Rio de Janeiro + 4x Berlin) and by returning them to Distribier at Grebbeliniweg, you will receive a coupon which will give you the opportunity to be one of the winners of the extraordinary VIP trip. In keeping with its social responsibility objectives of maintaining Curaçao clean, Distribier in collaboration with Selikor N.V. will gather and recycle all the collected bottles.

“The City” TV commercial is the story of a man who embarks on an adventure to return a set of lost business cards to a beautiful woman named Eve. IN the ad, each card leads the main character to uncover surprising and hidden venues in his city, reinforcing the notion that Men of the World should never stop exploring their own urban backyard.

The TVC is a reminder that every great city offers an endless adventure within its sky-scraping towers and neon lit streets.

“We know that while Heineken drinkers are familiar with many of the hot spots in Curaçao and or other big cities, they may not venture outside their usual routine on a daily basis to explore the unexpected,” Herman Harms (Commercial Manager at Distribier) said. “With the “Cities of the World” campaign, we’re aiming to inspire them to move away from their usual habits to discover and unlock the secrets of their own cities in a “green” way.

To enjoy “Cities of the World” with Heineken, please visit the Facebook page ( and watch “The City” on the Heineken Youtube Channel or CBA.

To know more about recycling please visit Selikor N.V. on

Opern your Heineken bottle to discover your city.

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