WILLEMSTAD - Curaçao experienced a "super positive year" in tourism, according to the Curaçao Tourism Bureau (CTB). The bureau expects the number of staying tourists to further increase to 600,000 in 2024, building on the momentum from 550,000 visitors in 2023, up from 450,000 pre-pandemic.
With an increase in flights at the end of 2023, the island is poised for growth, especially from the Netherlands, its primary market. The potential influx is attributed to airlines like Corendon, Tui, and KLM expanding their services to Curaçao. Additionally, there's a notable rise in flights from North America, the second-largest market, with increased services from Charlotte, Miami, and the commencement of Delta Airlines flights in December.
The CTB Director highlights positive prospects, emphasizing the correlation between increased tourist numbers and the rise in available accommodations. The ongoing hotel projects, including Corendon's second phase introducing approximately 400 more rooms, contribute to this positive outlook.
While aiming for one million tourists in the coming years, the CTB acknowledges the need to assess logistical challenges, including infrastructure, capacity in restaurants, accommodations, and roadways. The bureau plans to conduct a comprehensive study in 2024 to address these concerns.
The potential strain on resources, such as energy and the impact on local prices, are considerations. However, discussions with utility provider Aqualectra indicate preparedness for increased demand, and the CTB emphasizes the focus on attracting quality tourists who contribute meaningfully to the local economy.
As the island experiences a surge in tourism, the CTB sees the opportunity for residents to tap into the sector, encouraging a shift in mindset toward hospitality and tourism possibilities. The bureau plans robust promotional efforts in 2024 to capitalize on increased flights and destinations, emphasizing Curaçao's diverse offerings beyond sun, sea, and sand.
The CTB acknowledges the island's significant recognition in the Netherlands and plans to invest more in promotion to showcase the breadth of experiences Curaçao has to offer beyond traditional perceptions.
By Caribbean Network
