KRALENDIJK - JetBlue Airways has decided to cancel its flights from New York to Bonaire, citing the Bonairian government as an unreliable partner. The decision has sent shockwaves through the island’s tourism industry. The Bonaire Hotel and Tourism Association (BONHATA) expressed deep regret over the development, describing it as “a loss caused by the government’s lack of decisiveness.”
“Despite clear signals, facts, and warnings, the government failed to take the necessary steps to preserve this route,” BONHATA stated. “As a result, Bonaire not only loses an important air connection with the United States but also a vital opportunity for sustainable growth, employment, and international visibility.”
According to BONHATA, the loss of the JetBlue route highlights the urgent need for more professional and strategic decision-making in the tourism sector. “Each tourism dollar invested has the potential to generate multiple returns for Bonaire’s broader economy—provided it is used purposefully and effectively,” the association added.
The JetBlue route, which operated five flights per week from New York, was initially seen as a major success for the previous Executive Council. An agreement had been made for Bonaire to increase its marketing efforts to support the route, but the new coalition government led by PDB leader Clark Abraham decided not to honor that commitment. As a result, JetBlue was forced to heavily discount fares to fill its aircraft and later sought compensation for the losses.
“Since September 2024, BONHATA has repeatedly raised concerns about the fragility of this route and proposed various solutions to prevent this outcome,” the organization noted. “Despite numerous letters, meetings, warnings, and assurances, we find ourselves here today—with more than USD 4.4 million lost through guarantees, five fewer weekly flights from North America during the upcoming high season, and significant reputational damage for Bonaire in the aviation industry and as a reliable partner for airlines.”
The cancellation marks a major setback for Bonaire’s tourism sector, which has been working to strengthen air connectivity with the United States as part of its long-term economic development strategy.
