Global Priority Pass study reveals more than half of travelers struggle to turn off their phone during travel
Traveling is a universal way for people to escape everyday life and enjoy themselves. However, as travel increases, whether it be city breaks, solo trips or family beach days; A new trend called MOOT is also increasing: the fear of disconnecting.
According to new research from Priority Pass, the world's leading airport experience program owned by Collinson, which surveyed 8,500 people in 11 countries, including Colombia, 34% responded that they find it difficult to truly disconnect from everyday life while traveling. .
Globally, 6 in 10 travelers, 62%, said that what caused them the most FOSO and prevented them from experiencing the true benefits of traveling are pre-flight problems, which can be solved with some airport services.
The survey yielded interesting data in the Colombian market. For 33% of these travelers, the fear of disconnecting begins from the moment of planning the trip, for 19% at the time of making their reservations, followed by 17% who affirm that the stress begins once they leave home and They are on their way to the airport.
"We all know that being able to disconnect and get away from the stress of everyday life is more important than ever, which is why many are turning to travel. However, according to our research, the PIT (fear of disconnection) is very real. We want to make sure that the people can unwind and relax from the beginning of their trip, creating memorable experiences," said Christopher Evans, CEO of Collinson International.
In fact, the airport experience has quickly become one of the main barometers of people's ability to relax or enjoy their trip. However, the data also suggests that pre-flight experience may be valuable in minimizing POT. This includes:
For 47% of Colombian travelers, visiting a VIP lounge at the airport is an experience that helps them minimize travel anxiety, compared to 54% of travelers surveyed worldwide.
Having a quick, fluid and smooth check-in is important for more than half of Colombian travelers, with 52%; followed by 51% of travelers who value eating and drinking before the flight.
“We remain agile to changing travel trends to ensure we are always innovating our range of premium experiences and services, providing offerings that go beyond airport lounges,” said Evans.
"From pre-booking airport transfers and lounge access to visiting sleep pods, game rooms and spa experiences, we're evolving our portfolio around the world to ensure travelers can unplug at every moment of the day. journey".
The survey also revealed that 50% of Colombian travelers find it difficult to turn off their mobile devices for at least a day, with Generation Z (18-24 years old) being the least likely to disconnect for a day with 58% of respondents, followed by 52% and 47% of Generation X (45-54 years old) and Millennials (35-44 years old) respectively.
Every 30 minutes is the average time that Colombian travelers check their mobile devices, with 24%, compared to 19% of travelers from the rest of the world. In this regard, women are the ones who check their cell phone the most every half hour with 27%, compared to 21% of men.
During trips, 56% of Colombians say they use their mobile devices to take photos, followed by 36% who use them to review or share content on social networks and 28% to listen to music.
Despite this, 33% say that it is easy for them not to connect for periods of 3 or 4 hours during the holidays and that they begin to worry about daily life as the end of the trip approaches. 26% say that it is neither easy nor difficult for them to disconnect and 23% feel drawn to checking their devices every 1 or 2 hours, in order to check messages or return calls from family or friends.
When asked about the factors that could help them enjoy traveling more, 82% of Colombians stated that improving the ability to disconnect would improve their general well-being, followed by 73% who affirm that the experience improves when they visit the rooms. Airport VIP. It should be noted that for 73% of Colombian travelers, having their phone off stresses them more than when they have it on.
According to Sheryl Pflaum, president of Collinson Americas, "The pre-flight experience is a crucial element of the travel experience and offers people the opportunity to disconnect and refocus their energy toward forming deeper, more meaningful connections."
In fact, 13% of people in Colombia disconnect when they are planning their trip and refuse to consult their mobile and/or laptop devices until they have returned home.
As a result, Priority Pass asked respondents to build the perfect trip without MOOT. Travelers from Colombia indicated that the best type of trip to unwind is a trip to the beach, at 49%, followed by a city break, a safari or a health and wellness retreat. While 42% of respondents stated that the ideal vacation period was 1 to 2 weeks, followed by 37% who preferred a period of 2 to 6 days.
