Published On: Tue, Jul 15th, 2014

Hairline PHYTO

phyto_hair2Last year in November, The Yellow House added a new product category to its assortment… a luxury hairline from the brand PHYTO. This brand is available in its newly opened venue, located at Fokkerweg.

PHYTO = Greek botanikos of herbs of or relating to plants or botany, derived from plants

Luxury hair care line, PHYTO, combines botanical extracts using natural products covering every hair care need. As a leader in botanical hair care treatments, PHYTO is recommended for all hair types and addresses for every hair and scalp concern.

Its formulas contain extremely high concentrations of active botanical extracts with clinically proven results.

An extensive hair care line, including treatment products (targeting the hair concerns at the root), beautifiers (reveal and restore hair’s natural beauty), a complete range of shampoos and conditioners (with botanical formulas gentle on hair and scalp).

Nowadays natural hair is being encouraged more and more in our society. The transition from chemically processed hair to natural hair is challenging. The natural hair has its own unique structure. To this extensive knowledge of the proper care of your hair is a keynote. The same also goes for chemically processed hair, which also carries its manuals.

Hair can reach that point for some to be a daily battle… For this specific group, PHYTO introduced in 1998 the line PHYTO Specific, targeting curly, coiled, kinky, relaxed and textured hair.

The line of shampoos, conditioners, treatments and styling aids addresses the individual needs of curly, coarse, frizzy and chemically processed hair. PHYTO Specific goes straight to the root to hydrate, nourish and repair the hair and scalp.

Ron Williams (National Education Director PHYTO Specific USA) visited Curaçao for a two-day Hair Scope Event at The Yellow House, in February, analyzing the scalp and learning about the client’s hair regime.  During those days, Ron assisted the clients on their way to luscious and a beautiful mane, using PHYTO and PHYTO Specific.

“I’m thrilled to introduce you to PHYTO Specific. I’ve spent more than 20 years of my life styling clients with every possible hair texture. Whether you have wavy hair, kinky hair, relaxed hair or even ringlets—you need hair care that works with your texture to give you the best possible results. The unique formulas and high-quality ingredients in PHYTO Specific products are designed to do exactly that.” Ron Williams (National Education Director PHYTO Specific USA)

Interesting facts: PHYTO does not test on animals and encourage the community to recycle. PHYTO is also a frequently used brand backstage during New York Fashion Week.

“Beautiful hair grows from a healthy scalp.”

- Patrick Alès (PHYTO founder)

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