Published On: Thu, Apr 5th, 2018

Great success of WTM Latin America on its first day

With visitors from all over the world, the event gathered weight operators, hotels, destinations from five continents and lots of interaction.

LatamThe main B2B tourism and travel event in Latin America closes the first day with a golden key. There are 600 exhibitors from all continents of the world, including hotels, tour operators, cruises, destinations among other segments related to leisure and business tourism.

The corridors taken by visitors and activations promoted by the exhibitors from all over the world reinforced the success of the first day of the 6th edition of the WTM Latin America, which brought to the São Paulo capital a series of activations promoted by the exhibitors. Among the Brazilian hosts, they had the recifense Puerto de Galinhas that launched the project "A dive in Porto de Galinhas". Through an inflatable dome visitors could experience a 360º of this destination so requested by locals and tourists from abroad. After the event, the project will continue on a road show in Brazil, Argentina and Chile.

Another novelty came directly from Ecuador, a destination that returned to WTM Latin America in 2018 and promoted tastings of typical foods at its stand. Among the delights are the achievement of potato, shrimp ceviche, green empanadas (green banana), dessert of three milks and also the tartlets of tuna. In addition to the regional gastronomy, the country presented toquilla straw hat show (authentic of Ecuador) and hand painted toquilla hat show.

Peru, another Latin American destination present at the event, made various activations in gastronomy, water sports, nature and archeology. Chile has promoted a tasting of the spicy drink and the Valle de Colchagua and Cachapoal wines.

At the Turkish stand, he had the presentation of the Ebru art, a traditional technique of the country. The Turkish artist Garip Ay recreates works by famous artists, such as Van Gogh, with unpublished paintings using the technique in black water.

It is in this climate that the event is even more colorful, with stands for all tastes - including Asian and Brazilian culinary, as well as interactions for those passionate about the culture and history of the Middle East.

For those who appreciate American attractions, European luxury or the paradisiacal islands and Brazilian beaches, tasted a bit of those developments today at the event. This is the tone present in every corner of the Blue and White pavilions dictated by the main B2B tourism and travel event for the next two days, April 4 and 5.

Agenda and contents

The first day began with the presence of authorities, in an opening ceremony, where the executives Luciane Leite, director of WTM Latin America, Fernando Fischer, President of the Reed Exhibition Alcantara Machado and Charlie Cracknell, Senior Director of Reed Travel Exhibitions, commented the news of the event and the importance of the sector for the market partners.

With different spaces for interaction, business rounds and debates, the Corporate Travel Speed Networking gained prominence and praise from travel managers. Don Williams, from Capemor Apartments, UK, has reinforced the importance of WTM Latin America to promote these initial contacts. "We aim to rapidly expand the corporate travel area, Corporate Travel Speed Networking has opened several opportunities in this regard and we made good contacts with large multinational companies and other players from the Latin American region in this segment.
For those seeking content and innovation, the event promoted a grid full of lectures and seminars. The intense agenda on the tourism market and its interfaces brought the theme "Intelligence in Adversity", in the Inspire Theater, ministered by the ultra marathon runner and the first South American to run the four most extreme deserts of the planet in 10 months, Carlos Dias.

As a result, it was the turn of Marília Borges, a research analyst at Euromonitor International, who spoke about changes in consumer habits. Marília commented on the importance of events such as the WTM Latin America: "Meetings like these are essential for the exchange of ideas and definitions of strategies among the large companies in the tourism segment of Latin America," said Marília.

On the theme "Tourism in the Age of Assistance", Google offered a conference given by Aline Prado, Marketing Insights Lead of the company.

Through qualitative and quantitative analysis, the research department of Google in Brazil traces the profile of consumer behavior in a country where there are 235 million active smartphones. Hence the need for a highly qualified data source.

The last conference given in the space was focused on the "Future of the Tourism Industry" and was conducted by the COO of Global Omnibees, Paulo Salvador.

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