Published On: Fri, Mar 14th, 2014 and the Florida-Caribbean Cruise Association made cruise shipping Miami a whole lot happier this year

Cruise shipsMIAMI - The exclusive multimedia partner of the Florida-Caribbean Cruise Association (FCCA),, and its award-winning video production team got the entire industry dancing to Pharrell Williams's "Happy" during Cruise Shipping Miami.
For the past 30 years, Cruise Shipping Miami has provided the largest annual gathering of the cruise industry's key players. Based at the Miami Beach Convention Center in the very heart of "cruise country," Cruise Shipping Miami brings together cruise line executives, destination representatives, cruise line suppliers and travel media.

", our valued FCCA Platinum Member and cruise industry partner, has always put together a fine depiction of the FCCA's role and importance at Cruise Shipping Miami," said Michele Paige, president of the FCCA. "We were thrilled to again partner with them to give the global cruise community an accurate and extra 'happy' picture of what goes on during this very special week."

Sarah Beth Reno, president of, told, "This year, set out to prove that, as Carnival Corporation's president and CEO, Arnold Donald, proclaimed, 'This is a happy industry!'"

The film crew captured all of the happy people that make cruising the most exciting and "sexy" sector of the travel industry, as Pierfrancesco Vago, executive chairman for MSC Cruises, called it.

The video was filmed over a six-day period in the key spots around Miami Beach and Fort Lauderdale, including PortMiami, Port Everglades, the Miami Beach Convention Center and LIV Nightclub.

Our version of Pharrell Williams's "Happy" (#CruiseHappy) was released Friday, March 14 on's YouTube channel.

Watch the video:

 Onboard Media has been instrumental in creating the niche market of cruise shopping promotion and continues setting trends in all forms of media, from print to digital. Drawing on the iconic brand-building tradition of its parent company, LVMH Moët Hennessy Louis Vuitton, and the content expertise of its core business, Onboard Media recently launched a game-changing online fills a clear void in the cruise market, featuring an artfully designed mix of rich content and an inviting community where consumers can learn about, research, plan and share everything they love about cruising.

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